Corporate style

The store Jonny Depp once visited. Li-Pi Vinyl Records is located in the infamous 798 area in Beijing, a factory originally used for the army – now, it’s converted into an area full of creatives. Enjoy listening and browsing at their extensive collection of vinyl records before relaxing with a coffee and cocktail at the in-store bar.

LI-PI records
Visual Identity, Packaging Design
Business card, letterhead and envelop design

Li-Pi’s branding is inspired by a retro and modern theme – building shape in the logo from a vinyl, with sound waves to emphasise. Black and gold is a high contrast blend that combines refinement with timeless beauty, elevating the opulence of the setting. We combined art deco and modernism to bring Li-Pi a new feeling of a traditional record store.